email jgrout@groutand.co.uk

Grout & Associates,
graphic designers

Q

What do graphic designers do?

A

Graphic designers help to clothe words in different visual styles to project a message or idea.

Sometimes the solution to a client's brief is generated at a brain-storming session, sometimes the lead is taken by the headline or text written by a copy-writer, and sometimes the designer/art editor/creative director will come up with a bright idea which carries the message.